Maria Helena Japiassu M. de Macedo

Consultant — Art, Culture & Copyright

Art, culture and
copyright,
advised with rigour.

Strategic advisory at the intersection of art law, cultural heritage, copyright — economic and moral rights — and cultural strategy, for artists, authors, institutions, galleries, publishers, foundations and organisations working across the arts and culture.

Maria Helena Japiassu M. de Macedo

The expertise behind JMM Advisory

Maria Helena Japiassu M. de Macedo

Lawyer, researcher and international consultant working at the intersection of law, art and culture. Her practice weaves intellectual property, cultural heritage and cultural rights into institutional strategy, turning complex questions into rigorous, lasting structures.

Her work moves between Brazil, Italy and the United States, combining legal practice, academic research and cultural management. She is a PhD candidate at PPGH/UFPR, a member of GEDAI/UFPR, IODA and IBDCult, and a visiting researcher at the UNESCO Chair on Intangible Cultural Heritage and Comparative Law at Unitelma Sapienza University. She also serves on ICOM's Legal Affairs Committee.

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International experience

Advisory and research developed across jurisdictions and cultural contexts.

Research & publications

Scholarship on copyright, cultural heritage, indigenous arts and cultural rights.

Speaking & projects

Lectures, executive education and strategic projects for the cultural field.

Practice

A consultancy of art, law and culture.

Consultative, institutional and strategic work at the intersection of law, art and culture. Covers legal strategy and rights management; art and culture contracts; cultural heritage from the perspective of cultural rights; translation of artistic and cultural projects and practices into legal structures; legal oversight of fundraising strategies and participation in public calls; copyright and image rights; and succession of rights and intellectual assets. A practice designed for long horizons: estates, collections, archives, catalogues, cultural projects, institutional strategy and cultural cooperation. Focus on planning, legal structuring and dispute prevention.

Practice
Strategic & legal
Languages
EN · PT · IT
Scope
Local & international

Consultancy

01

Art, law & copyright

Contracts and legal design for art and culture: copyright — economic and moral rights — ownership, assignment, licensing, royalties, clearance, image rights and editions.

02

Estates & long-term governance

Copyright succession, artist and author estates, catalogues and archives, heirs' rights and multi-generational governance.

03

Institutions, governance & strategy

Contracts, governance and rights strategy for museums, galleries, publishers, foundations and producers: acquisitions, exhibitions, reproduction, distribution and fundraising oversight.

04

Cultural rights & heritage

Cultural heritage, cultural rights and the translation of culture into legal frameworks: UNESCO conventions, indigenous heritage, traditional knowledge and human rights.

05

Cooperation & executive education

Institutional design, international cultural cooperation, negotiation and executive seminars.

06

Compliance & ESG

Integrating cultural rights into corporate compliance, ESG strategies and institutional discourse — from governance frameworks to stakeholder communications.

Consultancy

Who this is for

  • Artists & authors
  • Filmmakers, directors & producers
  • Museums & cultural institutions
  • Galleries
  • Publishers & editorial houses
  • Curators & collectors
  • Foundations
  • Universities & research centres
  • International organizations
  • Creative industries
  • Heirs managing copyright estates

Advisory & prevention

The practice is built on advisory, prevention and long-term structuring: translating complex questions into clear legal and institutional frameworks before they become disputes. Contracts, governance, rights strategy and executive education are the core of the work. When litigation or administrative action is unavoidable, trusted partner lawyers in the relevant jurisdiction are recommended.